The way that listeners consume music is ever-changing. Live events have always been an incredible way for artists, signed and unsigned, to form a connection with their fans and followers. They also provide exposure and a chance to increase a fan base in a particular region when the audience has realistic expectations and is looking for new music. In Atlanta, Noisy Future is doing just that.
While showcases and independent festivals are plentiful in New York (Premium Stage Concerts, Red Gino Showcase, Go Crazy Festival, and NYC’s Most Talented), I wade into the independent music scene in Atlanta, looking for opportunities. Noisy Future is a pop-up platform offering paid opportunities for independent artists to perform and a chance for you to make some noise. Here, I share my conversation with Jantu, the founder of Noisy Future, to explain the business model and how it serves artists.
What is Noisy Future?
Photobombshell: Jantu, thank you for answering my questions and sharing your vision for Noisy Future. I know fellow independent artists and creatives will want to take the adventure that is your brand. Firstly, what is Noisy Future?
Jantu: Noisy Future is a platform that allows up-and-coming artists to perform their music live for their existing fans. It creates opportunities to connect with new fans as well.
Photobombshell: Noisy Future seems like one of the ways you are getting some of Atlanta’s underground music to be seen and heard. I love the idea and how you have put everything into motion. How did Noisy Future get started, and what was the motivation behind this platform?
Jantu: I started Noisy Future because it seemed like most other platforms around Atlanta were taking advantage of up-and-coming artists by charging them to perform live in low-budget environments to a crowd of uninterested people. My goal for Noisy Future is to create and nurture an environment providing opportunities for serious, independent artists to make money and connect with new fans.
Who Does the Platform Serve?
Photobombshell: I wish I could say that I don’t know about loads of venues and performance circuits taking advantage of artists, but it seems to be rampant across the United States and not just in the Atlanta area. I love that you are stepping out from that mindset and creating a safe space for artists. Who or what kind of artists does Noisy Future serve?
Jantu: Noisy Future serves independent artists of all genres. Soon I will expand my budget to include Headliners in the set lists, allowing exposure to independent artists from those headliner fan bases.
Opportunities for Musicians
Photobombshell: I love how you are building a collaborative approach to music and cross-marketing artists. In what other ways does Noisy Future support independent artists?
Jantu: Noisy Future provides an environment and opportunities for serious, independent artists to share their music with engaged fans who are looking for new artists on the rise. It also offers opportunities to make money by engaging their existing fans and giving a portion of ticket sales to the artist.
Sponsorship Model
Photobombshell: Taking on a venture like this costs money. I imagine there are challenges in running these events and paying the artists while maintaining a sustainable business model. That said, I have seen your work with notable national brand sponsors for events in the past. How do you get sponsors?
Jantu: Sponsors care about putting their products and brands in front of audiences open to trying new experiences. Noisy Future guests are 21+, can pay for tickets that cost between $15-$20 a person, and are looking for new experiences, so sponsors know Noisy guests are people that have the potential to be new customers for their brands and products.
Photobombshell: Yes! More entrepreneurs and business people need to scroll up and read that part again! You have found value in your guests and a way to benefit both the guest and brands through partnership by identifying your audience and matching it to the brands.
I know what you will say, but how do you feel about shows and venues that ask artists to pay to perform?
Jantu: I’ll keep this answer short. It’s pathetic to take advantage of peoples’ dreams.
The Future is Noisy
Photobombshell: Speaking of dreams, what are your plans for Noisy Future?
Jantu: The sky is far from the limit. My short-term goal is to expand into an outdoor festival with multiple stages. I would also like to establish Noisy Future as a platform and label for independent artists.
Photobombshell: That’s amazing and honestly how I envisioned Noisy Future growing. With the current setup and process, how often are there shows?
Jantu: Currently the live events happen once every quarter, so four times a year.
Photobombshell: Does the lineup vary?
Jantu: Yes, the lineup changes every event. However, we have artists that come back to bless our stage often. We are also open to all genres. We don’t discriminate!
Photobombshell: That’s cool. I get that same kind of energy from the shows in New York, accepting all independent artists, offering a platform, and being genre inclusive. Even though all genres are welcome, how can a touring artist secure a date with Noisy Future?
Jantu: We have booked artists from different cities already, including New York, Toronto, Los Angeles, etc. Honestly, networking is the key! They are referred to me by people I worked with before, but there is no harm in jumping in the DMs too! If your portfolio shows a dedicated artist producing quality work, the chances of getting on the lineup are good. Noisy Future is here to help expose quality independent artists to fans looking for new artists.
What Artists Need to Know
Photobombshell: What should artists know about the space, ticketing, and performing?
Jantu: The venue isn’t static, meaning the location of the next event may be different from the last, but you can be sure that we do our best to create engaging stages and environments for artists and audiences. Tickets are usually $20 for our pop-up events. Artists have opportunities to provide their existing fans with a $5 discount and the opportunity to earn $5 through artist codes. In regards to performing, be prepared to rock! Every artist gets a minimum 30-minute set, which can be as long as an hour.
Connect
Photobombshell: Thank you so much, Jantu, for sharing your vision for Noisy Future with the community here at Photobombshell.media. I know artists from all over will want to connect with this fantastic opportunity in Atlanta and wherever the music takes you! For more information on Noisy Future, connect with the platform on social media or check the website for regular updates!