We have a press moment to share, and we want to do it right, because this one came from a publication doing real work.
West Ward Beans, the Newark-based media platform founded by journalist and cultural writer James Rashad, published a feature today spotlighting Photobombshell Media founder and CEO Rose Mercado. The piece, titled “Leverage the Beast or Become It: Rose Mercado’s Playbook for Artists,” runs in their Culture section and goes deep on the philosophy, strategy, and hard-won lessons behind the work.
James didn’t write a fluff piece. He wrote a real one, covering everything from how Rose approaches platform ownership and data to why discipline beats consistency and why artists need to stop treating their music as the product. The piece also provides proper context for PLLRS, Won of One, and the roster of independent artists that Photobombshell Media supports.
We’re grateful to James and the entire West Ward Beans team for the time, the care, and the coverage. West Ward Beans was built to close the gap between sharp reporting and real community impact, and this feature reflects exactly that. If you’re not already reading them, start.
Read the full feature here: westwardbeans.com
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