ARSNN is an artist who is constantly evolving and leveling up. His most recent content, professional visuals, and captivating behind-the-scenes videos are enough to make any casual listener curious. It’s been quite a while since ARSNN had the Photobombshell Media spotlight on him, and he’s been incredibly busy since then. In this interview, Photobombshell catches up with the New Jersey artist. ARSNN shares about his creative process, how and what he chooses to share with his audience on social media, and the team that makes his music not only possible but a joy to create.
Welcome back, ARSNN!
Photobombshell: Hi, ARSNN! It is so good to connect with you and get the information on everything you’ve been doing since your last interview. It’s hard to keep up with you! For the people just tapping in, tell them where you are from and what you do!
ARSNN: Hello Rose! It’s great to catch up, and it’s always a pleasure sharing the journey with you. I’ve been so busy since the last time we spoke, which is a blessing, so thank you for the opportunity to share with you and your audience.
To those who have just joined, I would like to extend a warm welcome and express my gratitude for your time. My name is ARSNN. I am an artist, producer, and record label owner from Hoboken, New Jersey. With music, I handle everything from business to the creative process for my company, Audiomonsterz Music. I also handle the visual aspect of things. From the content to the music videos, everything you watch comes directly from my hands and vision, along with the help of my partner, Jason Gorey, and our crew.
New Jersey Music Scene
Photobombshell: Talk to us about being from Jersey and how you create motion for yourself in the scene here.
ARSNN: Being from New Jersey, you should already know there’s a world of music out here. The East Coast itself has an artist on every corner you turn, which says a lot about New Jersey and the Northeast. There are lots of talented people. There are a lot of rappers in or around where I’m from, so I try to be as original as possible. I use my voice to capture unique melodies.
In my production (beat selection), be it my beats or beats from other producers, I try to pick the most left-field type of sound that you wouldn’t hear around. That, I can say, has given me a chance to stand out a bit in the creative process and has gotten the buzz started. We’re beginning to make some noise not only in Jersey but in places like Texas, Arizona, North Carolina, Florida, and more.
ARSNN’s Creative Process Secrets
Photobombshell: I love seeing the content you share on social media, the gratitude messages, and the behind-the-scenes of your process. What has been your favorite part of the creative process, and how do you decide what to share?
ARSNN: With content creation, I don’t like to stress myself out too much because I understand I’m still learning the game and promised to be myself. I enjoy showing people everything about the come-up and try to be transparent. I always KNOW if I’m posting something that might not get a reaction, but it shows who I am and not something to get people to click. If you like it, you do. If you don’t, that’s fine too.
My creative process is my content, so I like to show people how I work and the different things I do just in case someone watching is doing the same. I can share my process with them. It’s not just music, so I try to show people that my brand represents HUSTLE.
My favorite part of content creation is having my closest people help me create. They enjoy the world with me; the art brings us together and shows us we can do plenty with some willpower.
About Monsters Link
Photobombshell: Share about your latest release, your EP Monsterz Link. What was the experience of putting that project together like?
ARSNN: MONSTERZ LINK EP is such a cool project and something special. It’s a clash of two worlds! We had such a great time putting this together. The creative process helped us all grow as a team and family, just being able to watch what we did together from working around the East Coast like New Jersey and New York. My cousin Jermaine shot most of the videos from the project, so working with my cousin, my blood first cousin is a blessing, and also the good brother Kleber who does all the behind-the-scenes plus more.
Going back to Puerto Rico where I grew up for some time and filming out on the island with Jason and our brother Onythelighter was the trip of a lifetime. Onythelighter works with all industry artists from our area and more. If you’ve seen flames in a video, Ony probably did it. Ony is not just a gaffer and Pyro-tech in the projects, he’s also like another producer on set, and bringing him to the island was legit fun. We all became closer.
Inspiration for Monsterz Link
Photobombshell: That’s so much fun! I saw a lot of the footage from behind the scenes and was a little jealous, to be honest! What inspired the album, and what can you say is the theme or message of the project overall?
ARSNN: I wanted to create something sonically different but similar to what I was putting out prior. I have plenty of styles and flavors of flows, so this gave me a chance to show people I’m much more versatile than they probably thought. You get me with the cool melodies and Jason Gorey with his hardcore style rapping, talking about life and the come-up.
The project has a no-holding-back type of sound, mixing our experiences in the streets and life. We wanted to give people a raw sound yet in this commercial-type way. This project is made for those who go hard to make it in life. These songs are for those who try hard. Jason and I are monsters in our own ways. From our names to how we carry ourselves, we’re humble rock stars. It’s two monsters uniting like King Kong and Godzilla, hence the title MONSTERZ link. This was meant to wake up the monster in all of us.
Content Creation Highlights
Photobombshell: As a creative and independent artist, some of my favorite parts of your journey have been when you’re just being yourself and sharing your story and day-to-day. To date, what’s been your favorite moment on this journey as a musician and artist?
ARSNN: My favorite part of this journey is more something magical than anything else. I believe the world is working exactly how it’s supposed to with every good or bad time. It’s all for the journey. Watching things manifest, it’s powerful. Words can’t describe it. It’s good magic, I say.
I listen to a beat, catch a vibe, let the muse take over, and the magic begins. From that song came a video, a photo shoot, and a new city. A world of possibilities came from just making that thing you had in your head. This is the best way I can say it. Just knowing I’m on the right path and around the right people is my favorite part. The money comes and goes, of course. I do this to live the best life I can, and I want to one day be an A-list musician, but the process, the little things like linking with my bros to create, that’s the way for me.
Driving to Getting Inspired
Photobombshell: Where do you find inspiration for your music? You mentioned driving around in the truck and coming up with melodies. How does that work?
ARSNN: I’m not the type to make a song just to make a song. I dig deep into my emotions and my vault of experience in the creative process. I always start by finding or making the right beat. I’ve been this way since I was 16. It starts with the beat, then I make a chorus. My process used to start with writing, but as time passed and I grew, I liked to start with my cadence. Then the mumbling begins. There are no words but the flow is there. That’s my reference. I never really forget my flows or harmony plus I use voice memos.
After that, I take it to the truck and go for long drives. Sometimes when I’m with my cousin Jermaine, we’ll drive from the city to the Jersey Shore listening to the beats. I’ll sing to him what I have so far. That’s always the start and one of the secret formulas I use. From there I take it to my producer and engineer, Grammy award-winning producer, Don Cheegro (Alex Chiger). He’s worked with artists from Chris brown and 50 Cent to Ludacris. He’s helped take my sound and voice to a whole other level. There is not enough space to talk about the secrets of the formula.
The Last Lover Resonates
Photobombshell: What project do you relate to the most and why is it special to you?
ARSNN: “The Last Lover” is a deep project and something that I had to dig deep into and be completely vulnerable with. I’ll go with that one. It gave me a chance to reach a different market of fans and audiences. Those songs were made very unique. I wanted you to listen to that and then go turn on MONSTERZ Link and be like “That’s the same guy!?” This project allows for that and was the opening to say, “You know what? I’m going to give you all a bit of me and I don’t care who judges.” I never met a thug or street dude that didn’t like love so this let me embrace that side of me. I’m not just some dude from the streets trying to RAP, I’m an artist, and “The Last Lover” helped me to show that. It opened up plenty of doors.
Plans for 2024
Photobombshell: What can listeners, readers, and fans look forward to from you in 2024?
ARSNN: In 2024 I’m picking up where I left off so we’re all gathering up a few days a week to create the new wave of things. There is lots of work to be done. My goal for this year is to drop 8-12 tracks at minimum, broken down to EPs or singles from R&B, melodic hip-hop, and pop genres. We’re still piecing things together to give the best quality and the best sound we can.
MONSTERZ Link is fairly new so we’re letting that live a bit, but for 2024 I’m coming with new flavors of love, street, and life the best way I can. Hopefully, I can make a fan out of any new listener and please believe me when I say the best is yet to come. Thank you, Rose, and thank you to your followers. From myself and Audiomonsterz Music, we say thank you!
Connect with ARSNN
As always, ARSNN continues to build his audio and visual catalog. Listeners and readers are encouraged to connect with him directly on social media on his Instagram and his Apple Music and Spotify streaming platforms.
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